Is your commercial execution in Sync?

Deals mostly arise opportunistically, with no clear path from the first conversation to closing.

There is a funnel and CRM in place, but the process isn’t consistently followed and the pipeline remains unpredictable.

The funnel is clear and there is a structure for meetings from introduction to deal, that we all follow.

Everyone explains what we do in their own way, so our value isn’t always communicated clearly.

We have a clear proposition, but how it’s communicated still varies by salesperson.

The team consistently communicates the same core story, aligned with the customer’s problem specified per funnel stage.

Presentations and proposals are often recreated because materials are scattered or hard to find.

There are good materials, but they aren’t always used consistently or adapted for each conversation.

Sales materials support every stage of the sales process and are used consistently across the team.

Results depend heavily on individual salespeople, and everyone largely works in their own way.

There are agreements and structures, but the way of working strongly differs per person.

The team works according to a shared commercial method, making success less dependent on individuals.