Sync: The method that brings order to the chaos of B2B sales stories and materials
Amsterdam, October 16th 2025
Sync helps mid-market B2B organizations in the Netherlands create stronger sales stories and more effective sales materials. And that’s needed, because many organizations are still winging it when it comes to this crucial part of their commercial process. Marketing and Sales often operate in separate worlds, leaving sales teams under-supported at the most decisive moments. The pitch changes from meeting to meeting and person to person, materials are unstructured, and new hires struggle to find the right information.
“Organizations are changing faster than ever. Teams are growing, propositions are shifting, new products are being added,” says Sven van Groeningen, co-founder of Sync. “But Sales is often left out of that process, working on an island. With our method, we create a shared starting point where Sales and Marketing jointly build the story and materials that fit the reality of the sales team.”
In Sync within weeks.
Over the past few years, the team behind Sync has developed a proven, highly effective program. In just a few weeks, a renewed sales story is created and translated into tangible assets such as a playbook, pitch deck, leave-behinds, case studies, and commercial proposals. The entire team is then trained to tell the story convincingly and use the materials effectively.
Once everything is in sync, Sync remains involved to keep the story and materials up to date and to onboard new team members quickly.
“The best feedback we get is hearing that sales teams go into meetings with new confidence and really feel the difference,” says Paul van Hattem, co-founder of Sync. “Sync brings together a unique team of strategists and creatives who thrive on building B2B content that truly works within an organization.”
About Sync
Sync makes commercial teams more successful with a clear story and strong sales materials. The Get in Sync Method aligns messaging, materials, and people in a short timeframe and increases conversion in the most decisive part of the funnel. The company focuses on mid-market B2B organizations in the Netherlands.
Sync was founded by the team behind Mr.Prezident, the presentation agency that for fifteen years has helped organizations such as the United Nations, Heineken, Dell, New Balance, and Danone tell their stories with impact. After developing hundreds of sales presentations, the team saw that the greatest untapped potential lies in sales conversations themselves. That experience and expertise in storytelling, design, and sales communication form the foundation of Sync.
Stay in Sync.
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